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Viva La Vida 

SS 2020

This gender neutral capsule for late summer was created based on a request from a brand partner who owned rights to the most iconic images of Frida Kahlo.  The project had two different goals: in order to gain rights for the Frida Kahlo license and to land this capsule at Urban Outfitters. 

I created the direction for colors, design elements and item types to best suit the most typical buying patterns of the target retailer, which required speed-to-market solutions. I designed the apparel portion of the capsule which was then combined with a few accessories styles created in another department to compliment the apparel styles. 

All model images were digitally created by me due to the quick-turn nature of the project.


 

Capsule

Designs

Directions

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